{"id":471,"date":"2025-01-03T07:20:25","date_gmt":"2025-01-03T07:20:25","guid":{"rendered":"https:\/\/industrywalk.com\/?p=471"},"modified":"2025-01-03T07:20:25","modified_gmt":"2025-01-03T07:20:25","slug":"satellite-internet-isps-extinct","status":"publish","type":"post","link":"https:\/\/industrywalk.com\/?p=471","title":{"rendered":"Satellite Internet&#8217;s Nuclear Option: Will ISPs Become Extinct?"},"content":{"rendered":"<h2>Satellite Internet&#8217;s Nuclear Option: Will ISPs Become Extinct?<\/h2>\n<p data-id=\"7f909eb8-24ae-4b8c-8a0e-dce416ff26d6\"><strong>The Changing Nature of\u2002Connectivity:<\/strong><\/p>\n<p data-id=\"77a1e9f4-fa13-4722-9211-1405764a8f75\">There is a seismic shift happening in the\u2002global telecommunications landscape. Terrestrial fiber and cable networks are\u2002still the mainstream of urban broadband deployment, but many regions and communities are lacking even basic connectivity and ubiquitous broadband access remains a challenge. Existing terrestrial infrastructure struggles with scalability, deployment cost (encountering a challenge of\u2002over $1000 per household connection, in rural areas) and vulnerability to natural disasters. Probably the most\u2002known is the one referred to as &#8220;last mile&#8221;. This &#8220;last mile&#8221; issue has latched onto the rapid development of low earth orbit (LEO) and medium earth orbit (MEO) satellite constellations, which could be a significant disruptor of the broadband market. The current deployments include massive constellations such as SpaceX\u2019s Starlink, Amazon\u2019s Kuiper and OneWeb, each comprising thousands of satellites intended to provide\u2002global, high-throughput, low-latency internet access.<\/p>\n<p data-id=\"65ce3ddb-001f-462c-85a6-3e6d70a579df\"><strong>A Tipping\u2002Point for Terrestrial ISPs?<\/strong><\/p>\n<p data-id=\"30886662-6559-4726-85b2-bf89101c3e0f\">Mega-constellations present\u2002a fundamental challenge to ISPs through their scale and potential bandwidth potential. Initial deployment costs run in the tens of billions of dollars, but\u2002the potential for economies of scale and decreased operational expenditure per user has a massive effect on profitability. On top of this, satellite internet avoids the expensive\u2002and lengthy ground infrastructure rollout process, which can lead to faster time-to-market and fewer regulatory barriers to entry across different states. It is the increased capacity to deploy which\u2002requires a rethink of how these traditional business models used to operate for incumbent ISPs.<\/p>\n<p data-id=\"14a49a46-b4bb-4637-8209-acced0742c9a\"><strong>Assessing Competitor\u2002Positioning:<\/strong><\/p>\n<p data-id=\"83732112-4071-4169-8cbd-a50d0a786f34\">In fact, KPIs\u2002like latency (in ms), throughput (in Mbps) and packet loss rates (in percentage) can now be flown against the satellite and terrestrial networks. Although early satellite services had high latency compared to fiber,\u2002newer tech in phased-array antennas, and advanced signal processing techniques have rapidly reduced this discrepancy, threatening terrestrial networks with a long-standing technological advantage. This paper will cover a comparative assessment of the KPI\u2019s, taking into consideration\u2002both CAPEX and OPEX to assess the potential of Satellite internet to disrupt and therefore compete with ISP\u2019s. Page 1 of 2\u2002Next Despite vehement opposition from incumbent ISPs, this new technology must be embraced, and as such, strategic responses from those incumbents will be discussed along with the potential for hybrid models of land vs satellite tech.<\/p>\n<hr \/>\n<p data-id=\"9c12e003-e933-4370-88f1-5dd391c553ae\"><strong>Trend Analysis and Insights for Satellite\u2002Internet Market.<\/strong><\/p>\n<p data-id=\"b26a6f64-8f10-4163-a49e-0f46dc4a02d7\">Satellite internet market at\u2002present is amidst a transformative phase, whereby technological innovation, changing regulatory environment and evolving consumer requirements are setting the pace. This analysis also segments domain trends and opportunity insights for\u2002the market strategist.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-599 size-full\" src=\"https:\/\/industrywalk.com\/wp-content\/uploads\/2024\/12\/1-21.jpg\" alt=\"Satellite Internet's Nuclear Option\" width=\"740\" height=\"525\" srcset=\"https:\/\/industrywalk.com\/wp-content\/uploads\/2024\/12\/1-21.jpg 740w, https:\/\/industrywalk.com\/wp-content\/uploads\/2024\/12\/1-21-300x213.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p data-id=\"2d97e92b-c609-40c7-8258-3ca6d6f9f20f\"><strong>I. Positive Trends:<\/strong><\/p>\n<p data-id=\"e4613dbf-f496-47fd-ba52-341c2a517d16\"><strong>A. Constellation Mega-Constellations &amp; Enhanced Capacity<\/strong> \u2014 The rise of massive satellite\u2002constellations (e.g., SpaceX Starlink, OneWeb) has changed the game. This massively expands network capacity and can reduce latency and increase the availability of bandwidth,\u2002especially in underserved areas. LEO strategy will reduce propagation delays which is critical for\u2002latency sensitive applications.<\/p>\n<ul>\n<li data-id=\"b3ae6407-5d40-46e0-9dd5-b9a902d04557\"><strong>Impact:<\/strong> Expanded market access and new revenue streams in previously\u2002inaccessible verticals (e.g. rural broadband, maritime, aviation)<\/li>\n<li data-id=\"81ca522d-a0fe-484a-af80-5b9962abe08d\"><strong>Recommendation:<\/strong> Deploy next-gen ground segment technologies (e.g., smart\u2002gateways, intelligent network management systems) to accommodate the increase in data delivery. Custom\u2002service packages to specific vertical markets (IoT, maritime)<\/li>\n<\/ul>\n<p data-id=\"3167ea74-b98a-410b-be74-f400b232fb92\"><strong>B. Technology Development for Satellite &amp; Ground:<\/strong> Innovation on satellite side (phased array antennas, onboard processing, etc.)\u2002is improving efficiency and reducing costs. At the same time, new ground\u2002segment infrastructure (such as software-defined networking and edge computing) are enabling optimization of network performance and scalability.<\/p>\n<ul>\n<li data-id=\"d63520af-8662-492f-bdf8-b2c46570e66d\"><strong>Benefits:<\/strong> Reduced operational cost (OPEX), improved service quality, increased elasticity, enhanced\u2002time-to-market (TTM) for new services.<\/li>\n<li data-id=\"955b81e6-4740-4dee-8aed-38babec5c0ba\"><strong>Actionable Insights:<\/strong>Engage technology vendors for newer technologies\u2002adoption. Skills To Reinvent For Proprietary Technologies That Can Give The Company Competitive\u2002Advantage (i.e. advanced modulation techniques, beamforming algorithms )<\/li>\n<\/ul>\n<p data-id=\"f556dcde-de69-4200-87c4-d28628655dda\"><strong>C. Evolving Regulatory Favourability &amp; Spectrum Access:<\/strong> There has been a global consensus from Governments on the need for broadband access as the foundation for economic growth, leading to more spectrum allocations for satellite broadband services,\u2002simplifying licensing processes, and encouraging investment.<\/p>\n<ul>\n<li data-id=\"8c6b9305-1043-45e1-9e94-a1bb540376fe\"><strong>Result:<\/strong> Easier regulatory\u2002process, more investments in the sector, faster rollout of satellite constellations.<\/li>\n<li data-id=\"d1bd7c69-d8a1-4ee3-9b6b-5818f8ab0c15\"><strong>Actionable Insight:<\/strong> Participate\u2002in policy shaping by working directly with regulatory organizations. Lease the best\u2002spectrum allocations and licenses.<\/li>\n<\/ul>\n<p data-id=\"5bdc4cc7-c5fd-4e2d-b9ef-820828cc4d34\"><strong>II. Adverse Trends:<\/strong><\/p>\n<p data-id=\"61875e48-8d25-4df1-a7d6-2e1dda1626a4\"><strong>A. Space Debris &amp; Orbital Congestion<\/strong> \u2014 Growing numbers of satellites in orbit increases the probability of collisions with space debris \u2014 the efforts to avoid which could lead to hundreds of millions of dollars in expenses for\u2002mitigation strategies to ensure operations are not disrupted.<\/p>\n<ul>\n<li data-id=\"16052c72-573f-40e1-80d9-814de5554c96\"><strong>Impact:<\/strong>Operational risks arise and increase, service delivery is disrupted, insurance\u2002prices surge<\/li>\n<li data-id=\"ea2b5dcd-4b11-48ac-a9c5-01b980f1c83d\"><strong>Takeaway:<\/strong> Improve collision risk mitigation with\u2002deep space situational awareness (SSA) systems. Work with commercial partners and governments to try\u2002and set proper safety protocols and standards.<\/li>\n<\/ul>\n<p data-id=\"e0818b07-35ac-4ff5-ac10-0ff4042e3f20\"><strong>B. Competitive (Pricing) Forces:<\/strong> The emergence of numerous players in the field, especially the large-scale constellations, coupled with end-user sensitivity to pricing, which may\u2002lead to a pricing war resulting in lower-profit margins.<\/p>\n<ul>\n<li data-id=\"bfc6df00-6b98-4869-9bd6-ce9037ca68ea\"><strong>Effects:\u2002<\/strong>Decreased profitability, higher pricing pressures, necessity for differentiation.<\/li>\n<li data-id=\"88b58f39-ca9b-4373-b108-ff55ba80d5ab\"><strong>Takeaway:\u2002<\/strong>Play in niche markets with specific services Differentiate from competition by (re-)developing innovative business models (e.g., bundled services,\u2002value added offerings)<\/li>\n<\/ul>\n<p data-id=\"72965a18-5b4a-429a-8fa3-f41b4c27d0d9\"><strong>C. Cybersecurity Threats:<\/strong> Satellite\u2002networks are increasingly vulnerable to cyberattacks, which could disrupt services and compromise sensitive data.<\/p>\n<ul>\n<li data-id=\"d2ad4923-0783-4538-8165-00e6e4c46967\"><strong>Impact:<\/strong> Reputation loss, service\u2002disruption, loss of income, legal costs.<\/li>\n<li data-id=\"43d6d74f-a26f-4c7c-a7b7-ce0215f72e5b\"><strong>Actionable Insight:<\/strong> Ensure strong\u2002cyber hygiene all over the lifecycle of the satellite network. Prepare advanced threat detection and response\u2002capabilities Ensure compliance with\u2002industry cybersecurity standards and regulations.<\/li>\n<\/ul>\n<p data-id=\"a66d124c-84a1-4c7f-94e2-dbc0837b6add\"><strong>Conclusion:<\/strong><\/p>\n<p data-id=\"5f1dbbf3-0741-42e1-a9aa-78d8c4c33a6e\">The\u2002satellite internet opportunity comes with significant upsides and equally major challenges. However, companies that are able to ride these trends through investment in advanced technologies, proactivity in\u2002addressing regulatory hurdles, and risk mitigation, will be well placed to capture market share and achieve success over the long run. To navigate this dynamic and rapidly-evolving landscape, organisations mobilising an approach that combines innovation, collaboration and strong\u2002risk management will thrive.<\/p>\n<hr \/>\n<p data-id=\"6a617511-9685-4e9d-9ebb-f84e01c56a95\"><strong>Home \/ Updates \/ Healthcare: Telemedicine\u2002in Remote Areas<\/strong><\/p>\n<p data-id=\"2a85b68e-675c-42e2-ad30-496ac644c5c9\">Satellite Internet Making Telemedicine feasible in rural areas by providing high-bandwidth and low-latency\u2002connection Very\u2002Small Aperture Terminals (VSAT) provide the capability for hospitals to transmit quality high-resolution medical images (DICOM) for diagnosis and consultation regardless of geographical distance. Since remote surgery monitoring and real-time patient data transmission are just\u2002some of the mission-critical applications that may benefit from IoT devices, Service Level Agreements (SLAs) with 99.99% uptime assurances are pivotal. Some of the key performance indicators\u2002(KPIs) here are packet loss rate (&lt;1%), latency (&lt;100ms), and throughput (\u226510 Mbps).<\/p>\n<p data-id=\"f7925b8d-2b67-4d79-8848-b50625aeb82a\"><strong>Mechanism:\u2002IoT Network for Oil &amp; Gas Exploration<\/strong><\/p>\n<p data-id=\"7b5c7fbe-4b07-4959-8618-26be4cc6f1f5\">Low Earth Orbit (LEO) satellite constellations provide\u2002oil and gas companies with the ability to build reliable IoT networks across large and geographically dispersed exploration areas. Anchored by data from sensors\u2002that monitor wellheads, pipelines and drilling platforms, this makes real-time data acquisition possible. The pressure,\u2002temperature, and flow rate are all transferred, making predictive maintenance and optimized resource allocation programs possible. It becomes crucial for the cost-effectiveness of the system to use bandwidth effectively by using techniques such as data compression\u2002and reporting selective data. For\u2002example, for the Sensor network, the network architecture may be based on a star topology that aggregat het Data to a central hub to process.<\/p>\n<p data-id=\"c1e2b174-e637-4735-844d-9e759d01bc95\"><strong>Automotive: Testing of connected\u2002vehicles<\/strong><\/p>\n<p data-id=\"01dc1c09-2959-48c5-9580-75657d1c5153\">Autonomous vehicle manufacturers deploy satellite communication to robustly test and\u2002validate in geographical locations with limited access to terrestrial networks. GNSS (Global Navigation Satellite Systems) constellations refer to\u2002high-precision positioning data required for accurate mapping and autonomous navigation. Using satellite communication, data can be transmitted in real-time from test\u2002vehicles, including sensor data, camera images, and operational parameters. 42 or PrivateBetaBeef are\u2002millions of such websites built on top of it. Implementing a Mesh Network\u2002Topology could provide greater robustness and resilience.<\/p>\n<p data-id=\"62919221-b9fe-42d4-a31a-cb36155eb48a\"><strong>Manufacturing: Remote Monitoring\u2002of Factories<\/strong><\/p>\n<p data-id=\"937a7ba6-ca9f-48bb-bc6f-402233721e8b\">Manufacturing plants\u2002in remote areas benefit from satellite internet in support of their monitoring and control. SCADA (Supervisory Control and\u2002Data Acquisition) systems connected via satellite allow manufacturers to remotely monitor equipment performance levels, energy consumption and total production output. By harnessing these analyses, predictive maintenance strategies are possible, reducing downtime\u2002and improving production productivity. Satellite options range from Geostationary Earth Orbit (GEO) through to Low Earth Orbit (LEO), which will be determined based on latency requirements\u2002and coverage desired. The availability and\u2002reliability of the network is an important thing. An expected level of availability guestimated\u2002using a model like the Erlang B formula.<\/p>\n<p data-id=\"88dd29db-517e-491d-9203-1c8665be19ac\"><strong>Tactic:\u2002Precision Agriculture<\/strong><\/p>\n<p data-id=\"f968c40b-6cf8-4ba9-85d2-09afefbc89ed\">Best farming techniques such as precision agriculture, which relies on satellite\u2002imagery and IoT sensors for optimized crop management Satellite data\u2002has been used by farmers for mapping fields, monitoring crop health, and predicting crop yields. When combined with the data gathered from ground-based sensors and transmitted through satellite links, real-time irrigation and fertilization adjustments are\u2002then possible. Cloud computing platforms are needed for\u2002efficient data processing and analysis. Satellite communication links and satellite image accuracy and resolution\u2002are critical to the success of this application.<\/p>\n<hr \/>\n<p data-id=\"7415605d-fa2d-41e2-94fe-5653dcf241d3\"><strong>Strategic\u2002Partnerships &amp; Network Expansion (Inorganic)<\/strong><\/p>\n<p data-id=\"95fe20eb-9598-40d5-9d40-6f8bd775bff9\"><strong>Collaborations Between Constellations<\/strong> \u2212 Many companies teamed up\u2002in 2023 to share ground infrastructure and create substantial network coverage. As an instance, a proposed collaboration between Starlink and\u2002a regional telecom service in Africa would combine Starlink&#8217;s satellite network with the terrestrial infrastructure of the local company, offering wider service reach as well as better connectivity in underserved areas. This lowers the per-company investment in ground\u2002station development and speeds time to market.<\/p>\n<p data-id=\"39f64185-7eef-445d-b90f-d0b1d08ec631\"><strong>Ground Segment Asset Acquisition:<\/strong> Purchasing existing ground station networks or businesses that specialize in\u2002the management of these networks dramatically speeds up the ability for a satellite internet provider to scale. A company such as OneWeb might purchase a smaller ground station company to immediately gain access to a wider area and operational knowledge, saving\u2002time and planning resources that would be necessary to develop such infrastructure anew.<\/p>\n<p data-id=\"959908fb-b3e7-4da0-8cf3-4c25ecd8c379\"><strong>Expansion of Offerings &amp;\u2002Value Proposition (Organic)<\/strong><\/p>\n<p data-id=\"e9779f92-6a52-4f58-a5fc-eadc2e1a005d\"><strong>Bandwidth allocation:<\/strong> One way to improve user experience can be by dynamic bandwidth\u2002allocation. This means allocatinmg bandwidth assigned to each user based on demand\u2002and usage patterns to provide higher speeds during peak times. This is in contrast to mere fixed bandwidth allocations and calls for\u2002advanced network management systems.<\/p>\n<p data-id=\"d47ebb9e-2d9e-407b-ac94-2fd6eaa8a1ad\"><strong>Intelligent deployment management and Ground segment optimization:<\/strong>\u2002Software-defined networking (SDN) capabilities of the ground stations could help manage the routes of data packets more efficiently. Supporting changing user needs and\u2002varied changing network conditions, it leads to better resource allocation improving both network efficiency and network delivered customer satisfaction. This enables seamless handover from one satellite to another as users move and optimizes the\u2002use of resources.<\/p>\n<p data-id=\"624347e5-0ede-4365-97a3-e52d1fcb20ea\"><strong>Targeting Ly Boutique for Niche Markets\u2002(Organic)<\/strong><\/p>\n<p data-id=\"81e45cd3-7c8c-40da-bb62-8bcd4a0e5bc3\"><strong>Connectivity for Maritime &amp; Aviation:<\/strong> Some providers are focused on targeted markets and offering solutions to\u2002niche services. providing solutions at highly competitive rates enables access to a higherARPU (Average Revenue Per User) segment for Low Latency High Throughput satcom\u2002internet packages for ships and aircraft. That involves\u2002emphasis on specialized antennas and data encryption.<\/p>\n<p data-id=\"3f6cfc68-fb2f-411a-8276-b904d5f485d4\"><strong>FKA RAZR, Government &amp; Enterprise Solutions:<\/strong> A lot of companies have aggressive contracts they are\u2002signing with G overnments and Enterprise solution providers. This includes offering secure and high-capacity connections for critical\u2002infrastructure and enterprise operations. Such businesses often require specialized security measures\u2002and priority customer support, which are provided by these services.<\/p>\n<hr \/>\n<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-600 size-full\" src=\"https:\/\/industrywalk.com\/wp-content\/uploads\/2025\/01\/2-3.jpg\" alt=\"Satellite Internet's Nuclear Option\" width=\"740\" height=\"540\" srcset=\"https:\/\/industrywalk.com\/wp-content\/uploads\/2025\/01\/2-3.jpg 740w, https:\/\/industrywalk.com\/wp-content\/uploads\/2025\/01\/2-3-300x219.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/strong><\/p>\n<p data-id=\"06aea6ee-a541-4d61-ad1d-5457e4a85c4e\"><strong>Outlook &amp; Summary: The\u2002Satellite Internet Revolution<\/strong><\/p>\n<p data-id=\"8dda0b44-4589-4b6b-8aa3-3ba1676eb9df\">The\u2002next 5-10 years will see a radical restructuring of the internet landscape, led by the rollout of Low Earth Orbit (LEO) satellite constellations. With global multi-terabit capabilities expected by\u2002sometime in the 2020s. Constellations such\u2002as Starlink, Kuiper, and OneWeb will directly threaten the traditional terrestrial ISP hegemony.<\/p>\n<p data-id=\"45a0e5a7-6f11-4d49-940a-9a9b49a4a56a\"><strong>Key Technological Drivers:<\/strong><\/p>\n<ul>\n<li data-id=\"c0d4941d-1515-4d3c-b1b9-6d2783517ee3\"><strong>Increased Constellation Density:<\/strong> An abundance of LEO satellites will significantly enhance latency, as well as the availability of\u2002bandwidth in underserved and remote regions. It won\u2019t just be measured in Mbps, but in the newer measure of user-perceived\u2002latency which is also a key differentiator.<\/li>\n<li data-id=\"fff7c5dc-e40c-4705-9d5c-d55afe3a1c57\"><strong>Evolution of Network Topology:<\/strong> An evolution from hub-and-spoke models toward distributed, mesh topologies that\u2002improve both resilience and efficiency while alleviating single-point failures. This is complemented by the use of\u2002inter-satellite laser links for higher throughput and lower latency.<\/li>\n<li data-id=\"f4a27d28-60ae-4027-b509-28036ae50c23\"><strong>Progress In Terminal Tech:<\/strong> Smaller, cheaper, and higher-throughput\u2002user terminals will make satellite internet affordable for a wider demographic, greatly lowering the barrier to entry.<\/li>\n<\/ul>\n<p data-id=\"5a05903a-f117-464b-b747-ba06ac2503c5\"><strong>Impact on the ISP Sector:<\/strong><\/p>\n<p data-id=\"c129a8f0-5fa1-4c5b-be7d-49952a1f3318\">The terrestrial ISPs they\u2002compete with will have to adapt or die. As high-density urban areas retain fiber deployments as\u2002a must-have, satellite internet will also force disruption on the market share in rural and remote areas. This competition is expected to take the form of a hybrid solution, where ISPs complement their existing infrastructure with satellite coverage for general\u2002service expansion. However, a\u2002lack of response would translate into serious loss of market share and declining profitability for traditional ISPs that depend heavily on fixed-line infrastructure. The potential disruption correlates with the successful deployment and\u2002commercial viability of LEO constellations.<\/p>\n<p data-id=\"63ec4d10-26c9-41e8-832d-323507410844\"><strong>Key Takeaway:<\/strong><\/p>\n<p data-id=\"48ae4c89-c2b4-44b7-8854-8c5fb9c8b5d5\"><strong>But\u2002satellite internet is no ordinary technology<\/strong> \u2014 it\u2019s a disru\u2026 Satellite Solutions are Niche and should be integrated strategically by traditional ISPs in their service portfolio (last\u2002mile, augmented network resilience etc.) Those who fail to do so may find themselves\u2002ignored in this fast developing market.<\/p>\n<p data-id=\"9ba09fb2-95a6-4b56-8033-456d1bcdd5d2\"><strong>The burning question:<\/strong> In which ways terrestrial ISPs will tactically use or solve the upcoming challenges from the high velocity satellite internet going to\u2002be inclined more fast in the next few years?<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Satellite internet disruption? ISPs face extinction.<\/p>\n","protected":false},"author":1,"featured_media":598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[211,212,54,5,213,7,214,8,215,216],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom-services","tag-competing-with-terrestrial-isps","tag-future-of-internet-access","tag-high-throughput-satellite","tag-low-earth-orbit-internet","tag-next-generation-satellite-technology","tag-satellite-broadband","tag-satellite-constellation","tag-satellite-internet","tag-satellite-internet-disruption","tag-satellite-isp"],"_links":{"self":[{"href":"https:\/\/industrywalk.com\/index.php?rest_route=\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industrywalk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industrywalk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industrywalk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industrywalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=471"}],"version-history":[{"count":0,"href":"https:\/\/industrywalk.com\/index.php?rest_route=\/wp\/v2\/posts\/471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industrywalk.com\/index.php?rest_route=\/wp\/v2\/media\/598"}],"wp:attachment":[{"href":"https:\/\/industrywalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industrywalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industrywalk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}